More washes, less packaging - Finnish Serto is even more environmentally friendly


The Serto series of fresh Finnish laundry products has been reinvented.

Produced at the Turku plant in Finland, the Serto series has expanded to include new products and package sizes, and it also has a new look. However, the most noticeable difference is inside the packages. For example, the new and more concentrated Serto Color washing powder provides up to 53% more washes than before – with the same great washing result!